Every social ad format, generated at once

Cropping is not the same as designing for a placement. Say you build a vertical story ad with the hook at the top and the product low in the frame. Crop it to a square and the hook disappears. Stretch it to landscape and you get dead space on both sides. Every placement reads differently: stories and reels take over the whole phone screen, Pinterest rewards tall pins that stand out in a vertical feed, and YouTube leans landscape. A feed ad gets a mid-scroll glance, so the product has to register instantly.

Picmato treats each ratio as its own canvas. It composes your product, backdrop, and copy space natively in 1:1, 16:9, and 9:16 instead of cutting down one master file. The focal point lands where the eye goes on each platform, and nothing important gets sliced off. You review the full set in one pass and export everything in up to 4K on Pro and Max, so the same creative holds up from a small feed thumbnail to a full-screen story.

The honest answer used to be: slowly. Every extra variant meant another designer round-trip, so most sellers tested two creatives and called it science. Generated variants change the economics. Paste your Amazon or Flipkart product URL, or upload photos in JPG, PNG, WebP, or HEIC, and Picmato produces multiple on-brand options per format in a single run. A D2C skincare brand can pit a lifestyle scene against a clean studio shot against a brand-character creative, in every ratio, from one generation.

From there the loop is simple. Put a small budget behind each variant, watch which hook earns the click, then regenerate around the winner and retire the rest. Pick the same saved brand kit for each round of ads, so you are testing the angle, not the fonts. Ads are on Starter and up, and Starter's 1,000 credits a month cover many rounds of variants. A bigger plan buys a bigger monthly allowance.