Know what your listing is missing before you generate
Most listings do not need more images. They need the right ones. Picmato reads your product and its existing photos, scores what you already have, and works out which shots your product's data can genuinely support. A slot that would need a claim your product cannot evidence is not offered at all, so you never publish an image that oversells.
Why it matters
How listing analysis & shot planning works
Analysis first, then the right shots.
Add your product
Paste a marketplace URL or upload your own photos.
Picmato analyses it
Your product and existing images are read and scored.
See the plan
Available shots, plus the ones withheld and why.
Generate what matters
Spend credits on the gaps, not on duplicates.
What are Amazon and Flipkart's product image rules?
The main image carries the strictest rules. Amazon requires a pure white background at exactly RGB (255, 255, 255); an off-white or cream backdrop can trigger automated suppression. Amazon also requires the product to fill at least 85% of the frame, with no text, logos, badges, watermarks, or borders on the main image. For zoom to work on the detail page, Amazon requires at least 1,000 pixels on the longest side and recommends 1,600 pixels or larger.
Flipkart plays by different numbers. Per Flipkart's guidelines, images below 500 x 500 pixels are auto-rejected, and 1,000 x 1,000 is the recommended square for zoom. Most categories call for a plain white or light-grey background, the first image must be a front view, and watermarks, price tags, and promotional text are banned across the whole image set. Apparel adds its own quirks, including a ban on mannequins.
Here's the catch: you can't eyeball most of this. A background sitting at 254, 254, 254 looks white to you and fails a pixel check. A 900-pixel image looks sharp on your screen while zoom quietly switches off for your shoppers.
| Rule | Amazon | Flipkart |
|---|---|---|
| Main image background | Pure white, RGB (255, 255, 255) | White or light grey, varies by category |
| Resolution | 1,000 px longest side minimum for zoom; 1,600 px+ recommended | 500 x 500 px floor; 1,000 x 1,000 recommended for zoom |
| Frame fill | At least 85% of the frame | Roughly 85% of the frame |
| Text and overlays | No text, logos, badges, or watermarks on the main image | No watermarks, price tags, or promo text on any image |
| If you fail | Listing suppressed, hidden from search | Cataloging QC rejection |
How does Picmato plan listing shots around marketplace rules?
Picmato works the problem from the other end. Every product is analysed and scored before anything is generated, and that analysis decides which shots you are even offered. Shot availability follows the marketplace you are listing on, and each of the 44 listing shot types carries its own rule for whether text may appear in the image. Shots your product data cannot evidence are not offered at all, so you never generate a size-chart graphic from a listing that has no measurements. The rules sit in the brief, which is why the image comes out right the first time.
That matters because finding out the hard way is expensive. On Amazon, a non-compliant image can get your listing suppressed, which hides it from search until you upload a fix. On Flipkart, images go through a cataloging quality check, and rejection messages are often generic, leaving you guessing which of a dozen rules you broke. Every day spent diagnosing is a day of lost sales.
Be clear about the split, because most tools are not. Picmato plans and generates to the rules; it does not scan your exported file and certify it. AI renderers do not guarantee an exact RGB value, so open the main image in a colour picker and confirm the background before you upload. And remember the rules relax after slot one: Amazon allows infographics, lifestyle scenes, and text in secondary images, so aim your strictest pass at the main image.
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Listing Analysis & Shot Planning: questions answered
Why do Amazon listing images get rejected?
Most rejections come down to a main image that is not on a plain white background, resolution below the zoom threshold, or text, logos, and graphics on the primary image where they are not allowed. Picmato's main-image shot type is directed to a plain white studio background and generates up to 4K, and each shot type carries its own text rules. Verify the final file against your marketplace's spec before uploading.
Does Picmato check my images against marketplace rules?
Not as an automated pass or fail on the finished file. What Picmato does is earlier and different: it encodes the marketplace rules into how each shot is planned and briefed, so the image is built correctly in the first place. Reviewing the exported file against your marketplace's current spec is still your step, and we would rather say so than imply a check that does not run.
How does Picmato handle Amazon and Flipkart image rules?
It builds them into the brief instead of auditing the export. Shot availability follows the marketplace you are listing on, and each of the 44 listing shot types carries its own rule for whether text may appear in the image. Amazon wants a plain white main image at RGB 255, 255, 255; Flipkart accepts white or light grey in most categories. Verifying the finished file is your step.
What resolution does Amazon require for product images?
Amazon requires at least 1,000 pixels on the longest side to enable zoom on the detail page, and recommends 1,600 pixels or larger, with a maximum of 10,000 pixels. Zoom matters because shoppers inspect details before they buy. Picmato generates at 1K, 2K, or 4K, so you choose a resolution above Amazon's recommendation before the image is even made.
Are AI-generated product images allowed on Amazon and Flipkart?
Neither marketplace publishes a rule banning AI-generated images outright; the governing standard is accuracy. Amazon requires that images truthfully depict the actual product being shipped, and Amazon Ads even offers its own AI image generator for lifestyle ad backgrounds. Flipkart's quality checks reject images that read as graphics rather than real photos. The safe pattern: keep your real product photo intact and use AI for compliant backgrounds and gallery scenes.
What happens if an Amazon listing image fails compliance?
Amazon typically suppresses the listing, hiding it from search results until you upload a compliant image, and repeat violations can escalate further. On Flipkart, non-compliant images fail the cataloging quality check and the listing sits in your dashboard waiting on corrections. Either way, you lose selling days to diagnosis and re-review. Opening your own exports and checking background, framing, and size before upload turns that recovery loop into a two-minute fix.
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