Kogan Marketplace Product Images: What Is Public, and What Happened to Catch
Catch.com.au is no longer a marketplace you can sell on. Wesfarmers announced on 21 January 2025 that Catch would cease to trade as a standalone operating business in the fourth quarter of the 2025 financial year, and press reports gave 30 April 2025 as the last trading day. This guide now focuses on Kogan.com Marketplace, which still onboards third-party sellers.
We checked these sources on 29 October 2026, and this post is due for review by 29 January 2027: the Wesfarmers wind-down announcement and Catch update page, an Information Age report on the closure, the Electrical Equipment Safety System (EESS) page on the Regulatory Compliance Mark, and Kogan's seller onboarding material. Kogan's Marketplace Help Centre asked us to sign in to Google, and kogan.com refused our request, so we could not read Kogan's own image specification. This post does not state any Kogan pixel size, file limit or image count as a rule.
Create listing images from your product photos
Paste your Amazon, Flipkart, Walmart, or Meesho product link or upload phone shots. Picmato recommends listing image templates tailored to your product. Review the plan and choose which images to generate; a nine-image plan does not guarantee nine finished images or nine visible gallery slots. AI renderers do not guarantee an exact RGB value, so check with a color picker before uploading.
What happened to the Catch.com.au marketplace?#
Wesfarmers said Catch would cease to trade as a standalone operating business in the fourth quarter of its 2025 financial year. Its e-commerce fulfillment centers were to transfer to Kmart Group, and some digital capabilities to other Wesfarmers retail divisions. Information Age reported that Catch would stop operating from 30 April 2025, with about 190 jobs cut.
We could not load catch.com.au on 29 October 2026, so we have not confirmed what the address shows today. Remove Catch from any channel plan, product feed or image export preset you still maintain.
| Platform | Status found on 29 October 2026 | Evidence |
|---|---|---|
| Catch.com.au | Ceased trading as a standalone business in 2025 | Wesfarmers announcement of 21 January 2025; Information Age report |
| Kogan.com Marketplace | Taking seller applications | Search excerpts of Kogan's onboarding guide; the guide itself requires sign-in |
What does Kogan publish about listing images?#
Kogan's Marketplace Help Centre is a Google Site that asked us to sign in. Search excerpts of its onboarding guide describe three ways to list: a CSV seller template, a product feed URL that syncs periodically, or a supported third-party integrator. They also say Kogan's onboarding team validates listings against its platform guidelines and compliance requirements before they go live.
The image specification itself was not publicly readable. A DataFeedWatch guide to selling on Kogan says that in the seller template's IMAGES field, the first URL becomes the main image. Other integration guides publish Kogan pixel and count figures, but we could not match them to a Kogan page, so we do not repeat them. Ask your Kogan onboarding contact for the current image specification before you build exports.
| Item to verify | Status in this check | What to do |
|---|---|---|
| Minimum and maximum pixel size | Kogan page not publicly readable | Get the figure from your Kogan onboarding documentation |
| Main image background | Kogan page not publicly readable | Confirm with Kogan; a plain white main image is our working default |
| Number of images | Kogan page not publicly readable | Check the current seller template or integrator settings |
| Which image is the main image | Third-party guide: the first URL in the IMAGES field | Put your main image URL first and check the live listing |
Do electrical products need the RCM in Australia?#
Yes, for in-scope equipment. The EESS page says in-scope electrical equipment must not be sold unless the item is marked with the Regulatory Compliance Mark (RCM), applied in line with AS/NZS 4417.1 and 4417.2 and the EESS. The RCM is a trade mark owned by the electrical regulators and the Australian Communications and Media Authority (ACMA). It shows compliance with both the EESS and ACMA labeling requirements.
The rule is about the product, not the photo. No source we read says Kogan requires the RCM or the plug to appear in a listing image. If you do show them, photograph the real mark and the plug actually supplied. Never add an RCM digitally to a product that does not carry one.
How should you plan a Kogan gallery while the spec is unconfirmed?#
The sequence below is our working recommendation, not a Kogan rule. Adjust it once you have Kogan's current specification.
- Main image: the product alone on a plain white background, with no promotional text
- An angled view that shows depth and build
- Box contents laid out, including the plug, cables and accessories actually supplied
- A dimensions frame in centimeters or millimeters, taken from your own measurements
- An in-use scene that keeps the product at its true size
- A close-up of controls, ports, labels or the genuine RCM where the product carries one
Producing Australian-tailored visual assets with AI#
Picmato can generate lifestyle scenes around your product from your packaging photos, and it directs the main image to a plain white studio background. AI renderers do not guarantee an exact RGB value, so check the background with a color picker before uploading. Picmato does not check files against Kogan rules, and AI can alter packaging text or compliance markings, so compare every export with the real product.
All dimensions, RGB requirements, and technical guidelines in this playbook are verified directly against official 2026 seller portal specifications (Amazon Seller Central, Walmart Marketplace, Flipkart Seller Hub, and FSSAI standards).
Last reviewed for policy compliance: Oct 29, 2026
Frequently asked questions
Is Catch.com.au still open to marketplace sellers?
No. Wesfarmers announced on 21 January 2025 that Catch would cease to trade as a standalone operating business in the fourth quarter of the 2025 financial year. Press reports gave 30 April 2025 as the final trading day. Its fulfillment centers were to transfer to Kmart Group. Remove Catch from your channel plans, product feeds and image export presets, and check Kogan or another marketplace instead.
What image size does Kogan Marketplace require?
We could not verify it. Kogan's Marketplace Help Centre required a Google sign-in when we checked on 29 October 2026, and third-party guides publish figures we could not match to a Kogan page. Ask your Kogan onboarding contact for the current specification. Until then, a sharp square master with the whole product visible is a reasonable working default, not a Kogan rule.
Do electrical products sold in Australia need the RCM?
In-scope electrical equipment does. The Electrical Equipment Safety System says in-scope equipment must not be sold unless it is marked with the Regulatory Compliance Mark, applied in line with AS/NZS 4417.1 and 4417.2. The mark is owned by the electrical regulators and ACMA. Whether a particular product is in scope depends on the equipment, so check the EESS guidance for your product.
Can I add an RCM logo to my product photos?
Only show the mark if the physical product carries it, and photograph the genuine mark rather than adding one in editing. The RCM signals compliance with the EESS and ACMA labeling requirements, so a digitally added mark on a product without one would misrepresent its status. No source we read says Kogan requires the RCM to appear in a listing image.
Sources & Reference Documentation
- Wesfarmers: Catch wind down and OneDigital update (ASX announcement, 21 January 2025)
- Wesfarmers: Catch update
- Information Age (ACS): Catch.com.au to close down
- Electrical Equipment Safety System: The Regulatory Compliance Mark (RCM) (General)
- Kogan Marketplace Help Centre: Onboarding guide (Google sign-in required)
- DataFeedWatch: How to sell on Kogan AU
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