The Iconic Product Photography Requirements for Marketplace Sellers

The Images help article lists 1600 x 2000 pixels as the system requirement, and the Image Briefs article gives Seller Center uploads as 1600 x 2000 pixels at 300 dpi. That is a 4:5 portrait canvas. Images uploaded directly into Seller Center must be under 1.95 MB; the Product and Kids briefs say under 2 MB. The briefs set the working color profile as sRGB.

The Product and Kids briefs ask that each file be named by its SKU, followed by an underscore and a number for its position on the site, for example CO362AA13NKW_1. None of the public documents we read names a required file format, so check Seller Center before you export.

The Iconic works on grey, not white. The Images article gives RGB 240,240,240 for product and recommends 230,230,230 for apparel. The Women's and Men's Apparel briefs give a grey range ending at 240,240,240, and the Kids brief uses 230,230,230.

The Images article says colored and textured backgrounds are approved for apparel. The alternative imagery section of the apparel briefs says backgrounds must be clean and minimal and that pure white backgrounds will be rejected. Images supplied for retouching without a plain grey or colored background must use a 4:5 canvas. Props, textured sets, and influencer or editorial images from position 2 onward need pre-approval from The Iconic's production team.

The Images article sets a minimum of 2 images for product and 3 for apparel, covering front, back and side, with a maximum of 8 for any one product. The Women's and Men's Apparel briefs recommend at least 4: front, back, full outfit and a close-up detail. Their alternative imagery option allows 4, with front and back required.

The category briefs set a sequence for each garment type. For women's tops, jackets and dresses, the order is front, side, back, feature, style and texture. The texture image is a sharp detail shot of the fabric with no skin or background, and full-length shots must not crop off the model's shoes.

Flat lay is covered for kids, multipacks and underwear sets, and footwear, bags and other accessories follow the Product Image Brief. None of the public briefs we read mentions ghost mannequin photography, so we do not describe it as a requirement.

Any model used by sellers for external shoots must be approved by The Iconic before shooting. The posing guide asks you to send images of new models to Quality Control through the Helpdesk, and says the team aims to reply within 24 hours. It also says The Iconic uses a diverse range of models and asks brands to do the same where possible. For all apparel other than swim and sleepwear, the model wears footwear.

The retouching brief says to leave stretch marks, cellulite, pigmentation, natural skin texture and tattoos, and not to liquify body shape or the product's fit. Remove eye bags, bruises, scars, acne and rashes, and keep backgrounds free of dirt and dust. For product shots, remove dust, creases and pins, but keep shadows and background texture. The posing guide lists what not to do:

The Image Briefs article asks sellers who use AI-generated product images to add a disclaimer note at the bottom of the description field. It supplies the wording, which says the imagery features a model and a product generated using AI and that slight variations may occur between the image and the product received.

The Images article adds that where AI-generated imagery is used, you should also include imagery of the actual product so customers can get a sense of its fabric and construction. All imagery and content go through a quality check against The Iconic's guidelines.

Picmato plans listing images tailored to your product from your own photos, and you choose which to generate. It does not check images against The Iconic's creative guidelines. AI renderers can alter fabric texture, seams and color, which matters most in fashion, so compare every export with the garment itself and confirm the current brief with your partner contact before you deliver. If you use AI-generated images, The Iconic asks for its disclaimer in the description and for imagery of the actual product alongside them.