Shopee and Lazada Product Image Guidelines: 1:1, 3:4 and Cover Photo Rules
Shopee and Lazada each run separate sites for Singapore, Malaysia, Indonesia, the Philippines, Thailand and Vietnam, and their seller guidance differs by country and by date. Shopee publishes more of its image guidance than Lazada does. This guide sets out what each platform states, and marks where we could not verify a rule.
We checked these sources on 29 October 2026, and this post is due for review by 29 January 2027: Shopee Seller Education Hub articles for Singapore and Malaysia on the 3:4 display ratio, uploading images, Mall listing guidelines and listing optimization, plus Lazada's seller community pages and Open Platform documentation. Shopee's hub pages load their text with JavaScript and Lazada's community pages redirected our requests, so we relied on the page text shown in search results. Lazada's own image specification sits in Seller Center behind a login and was not publicly readable.
Create listing images from your product photos
Paste your Amazon, Flipkart, Walmart, or Meesho product link or upload phone shots. Picmato recommends listing image templates tailored to your product. Review the plan and choose which images to generate; a nine-image plan does not guarantee nine finished images or nine visible gallery slots. AI renderers do not guarantee an exact RGB value, so check with a color picker before uploading.
Does Shopee require 1:1 or 3:4 product images?#
Shopee requires 1:1. Its Singapore article on the 3:4 ratio says it is mandatory to upload product images in the 1:1 display ratio for all listings, and that you must upload 1:1 images before adding 3:4 images. One Shopee best-practices page refers to a 1:1 or 4:3 ratio instead, so treat 1:1 as the baseline and check your own Seller Centre.
The 3:4 ratio is an optional display format. You tick the 3:4 Image box under Basic Information, upload images as usual, and Shopee crops them to fit; you can adjust the crop by hand. Shopee says it suits products with greater vertical length, such as dresses or jeans, and images that show human models. We found no Shopee source for any figure on how much extra screen space 3:4 gives.
How many images and what cover background does Shopee expect?#
Shopee's Malaysian guide to uploading images says you can upload up to nine images per product, including the cover image, plus images for variations such as colors and sizes. The background rules differ between general listings and Shopee Mall. Neither set of rules says the cover must be pure white.
| Item | General listings (listing optimization guide) | Shopee Mall (Singapore Mall guidelines) |
|---|---|---|
| Cover background | Pure white or a single color, or a natural background with no more than 3 dominant color tones | Solid background, preferably white |
| Product size in frame | Product fills most of the frame | Product covers at least 60% of the image |
| Text and graphics | No more than 25% of the background | No watermarks, montages, borders or text; logo top left, at most 10% of the image |
| Minimum resolution | No public figure found | 500 x 500 px |
| Number of images | Up to 9, including the cover | At least 3 different, professionally taken images |
What does Lazada publish about product images?#
Much less in public. Lazada's image specification sits in Seller Center behind a login, and we found no public Lazada page that sets pixel sizes, a required aspect ratio or a white-background rule for LazMall. We have removed those numbers from this guide. Ask your Lazada account manager or check Seller Center for the current figures.
What we could find comes from Lazada's seller community and developer pages, shown in search results:
- The first image must show the full front view of the product, not blocked, covered or folded
- Lazada's listing guide recommends at least three product images
- Through the Open Platform API, each Images field accepts up to eight images
How should you plan a Shopee or Lazada gallery?#
The sequence below is our working recommendation, not a platform rule. Start with a cover on a plain white or single-color background that meets the Mall text limits if you sell on Shopee Mall. Then add a benefit frame with short, readable text, a hand-held or scale shot, an in-use scene, a material or texture close-up, the box contents, and a packaging or warranty frame.
Write any text in the language your buyers read on that country site. Keep text out of the product itself, check that it is legible on a phone screen, and show only what the buyer receives.
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Picmato plans a set of listing images tailored to your product, lifestyle scenes included, from your own photos. It does not check files against Shopee or Lazada rules, and AI renderers can alter packaging text or brand marks, so compare every export with the real product and confirm each platform's current spec before you upload.
All dimensions, RGB requirements, and technical guidelines in this playbook are verified directly against official 2026 seller portal specifications (Amazon Seller Central, Walmart Marketplace, Flipkart Seller Hub, and FSSAI standards).
Last reviewed for policy compliance: Oct 29, 2026
Frequently asked questions
Can I use 3:4 vertical images on Shopee?
Yes, as an optional display format. Shopee says you must still upload 1:1 images for every listing, then tick the 3:4 Image box under Basic Information. Shopee crops your images to 3:4, and you can adjust the crop by hand. Shopee suggests it for products with greater vertical length, such as dresses or jeans, and for images that show human models.
Does Shopee Mall require a white background on the cover photo?
No. White is preferred, not required. Shopee's Singapore Mall guidelines ask for a solid background, preferably white, with the product covering at least 60% of the image and no watermarks, montages, borders or text. A logo may sit at the top left and take up no more than 10% of the image. The minimum resolution is 500 x 500 pixels. Check the Mall guidelines for your country.
Does LazMall require pure white backgrounds on cover photos?
We could not verify that. Lazada's image specification sits in Seller Center behind a login, and we found no public Lazada page that sets a white-background rule for LazMall. The public community pages we found say the first image must show the full front of the product, unblocked and unfolded. Check Seller Center or ask your Lazada account manager for the current rule.
How many images can I upload on Shopee and Lazada listings?
Shopee allows up to nine images per product, including the cover, plus images for each variation. Shopee Mall listings need at least three different images. Lazada's listing guide recommends at least three product images, and its Open Platform API accepts up to eight images in each Images field. Check the current limit in each Seller Centre before you plan the gallery.
Sources & Reference Documentation
- Shopee Seller Education Hub (Singapore): Why upload product images in 3:4 ratio?
- Shopee Seller Education Hub (Malaysia): Uploading good quality images
- Shopee Seller Education Hub (Singapore): Mall Listings Guidelines
- Shopee Seller Education Hub (Singapore): Best practices for listing optimisation
- Lazada Community (Malaysia): Front view of main product is not clearly shown
- Lazada Community (Philippines): How do I add a new product/SKU?
- Lazada Open Platform: Create Product Example
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