Bol.com Product Image Requirements: What the Partner Rules Say

Bol's image rules page sets a file size of at least 30 KB and at most 10 MB, and dimensions of at least 500 x 500 pixels and at most 6000 x 6000 pixels. White space in the image does not count toward those pixel limits, so a small product padded out with white margins can still fall short.

Zoom works only on images of at least 1200 x 1200 pixels. That is a condition for zoom, not the upload minimum. Bol also crops white space automatically, optimizes image quality for the platform, which it says can affect color accuracy and sharpness, and does not upload exact duplicates.

Our working recommendation is a sharp square export of about 2000 x 2000 pixels with the product filling most of the frame. That is a production habit, not a bol requirement.

The main image shows the front of the item on a white, neutral background with no visible shadows. It must not be a lifestyle image and must not combine front, side and rear views in one picture. It may not contain models, text, statements, logos, icons or watermarks, and an illustration or drawing cannot stand in for the product.

The item must be out of its packaging. Bol makes exceptions for products such as board games and media carriers, and a packaged image is allowed if the item is also shown unpackaged.

The other product images follow the same size limits. Bol's rules page asks you to:

Bol's rules page lists content that is not allowed in any product image. Bol still enforces its rules on self-promotion in images, so treat promotional content as a firm limit.

The page also covers Google Shopping: images with stickers, watermarks or text may be automatically replaced with another image from your account, or the main image may be adjusted.

Bol's rules page says that from 1 July 2025 it no longer enforces guidelines about images, because they have no direct consequence for the customer. It also says it will continue to enforce the rules on self-promotion in images. In practice, the size and background guidance is now advice, while promotional content is still policed.

The guidance still matters. The Add or change image per item page says images must comply with the guidelines to remain visible on bol and Google, and that bol orders images itself based on quality and customer data. Additions and changes are processed within 8 hours.

The rules page sets no language requirement for text in secondary images, and the main image carries no text at all. Whether callouts use Dutch, French or English is your decision; bol's pages give no data on which converts better.

Picmato does not cut your product out of its old background. It generates a fresh studio shot, directed to a plain white studio background, and plans lifestyle scenes for the rest of the set. AI renderers do not guarantee an exact RGB value, so check the background with a color picker before uploading. Picmato does not check files against bol.com's rules, so compare each export with the real product and confirm the current spec before uploading.