Published July 7, 2026
Amazon A+ Content Image Sizes and Best Practices
Amazon A+ content images range from 600 x 180 pixels for the Standard Company Logo module up to 970 x 600 for the Standard Image Header. Most single-image modules take 300 x 300. Every file must be JPEG, PNG, BMP, or static GIF, under 2 MB, at least 72 dpi, in RGB color.
Get a dimension wrong and Amazon's editor forces a crop, or the upload fails outright. This guide puts every standard module size in one table, explains who can use A+ content in the first place, and walks through the design habits and AI workflows that make a full A+ layout achievable without a studio.
What is Amazon A+ content?
A+ content is the rich, visual product description section on an Amazon listing. Instead of a plain text block, you assemble modules: a full-width banner, image-and-text combinations, comparison charts, four-image grids, and a company logo header. It sits below the fold on the product detail page, right where undecided shoppers scroll before they commit.
Think of it as your product's landing page inside Amazon. Your gallery images win the click and the first impression. A+ content handles the deeper questions: how the product works, what separates it from the cheaper option two rows up, and why your brand deserves trust. Every module is built around images, which is why getting the dimensions right matters so much.
Who can use A+ content on Amazon?
A+ content is gated behind Amazon Brand Registry. If you own a brand and have enrolled it in Brand Registry, you can add A+ content to listings for that brand. Vendors who sell wholesale to Amazon also get access. Resellers listing someone else's brand cannot add or edit A+ content on those pages.
If you are not enrolled yet, treat Brand Registry as step one. Enrollment has its own trademark requirements, so check Seller Central for the current process before you plan a big A+ rollout. Once you are approved, the A+ Content Manager inside Seller Central is where you choose modules, upload images, and submit for review.
What are the Amazon A+ content image sizes?
Each standard A+ module has fixed image dimensions. Upload something in the wrong aspect ratio and the editor will crop it, usually cutting into whatever you placed near the edges. Design to these exact sizes, width by height, in pixels:
Whatever the module, the file rules are the same: JPEG, PNG, BMP, or static GIF, a maximum of 2 MB per image, a minimum of 72 dpi, and RGB color. Animated GIFs are not accepted. Premium A+ (A+ Premium) uses larger, full-width assets than the standard modules; its exact specs are shown in the module editor, so confirm dimensions there before you design for it.
| A+ module | Image size (px, W x H) |
|---|---|
| Standard Company Logo | 600 x 180 |
| Standard Image Header with Text | 970 x 600 |
| Standard Image & Light/Dark Text Overlay | 970 x 300 |
| Standard Single Left/Right Image | 300 x 300 |
| Standard Single Image & Highlights | 300 x 300 |
| Standard Single Image & Specs Detail | 300 x 300 |
| Standard Three Images & Text | 300 x 300 each |
| Standard Multiple Image Module A | 300 x 300 each |
| Standard Four Images | 220 x 220 each |
| Standard Four Image/Text Quadrant | 135 x 135 each |
| Standard Single Image & Sidebar | 300 x 400 main, 350 x 175 sidebar |
| Standard Comparison Chart | 150 x 300 per product column |
How do you design A+ content images that convert?
Those numbers are small on paper. A 300 x 300 module leaves no room for subtlety, so design like a billboard, not a brochure. A few habits separate polished A+ layouts from the ones shoppers skim past:
- Design large, then downscale. Work at two or three times the module dimensions and export down. Edges stay crisp and text stays clean.
- One message per module. A header that tries to show five features shows none. Give each module a single job and let the sequence tell the story.
- Check everything on a phone. Text that reads fine on your monitor turns to noise at mobile width. If you have to squint, shoppers will scroll.
- Use the module's native text fields for copy. Baked-in text cannot reflow or be read by screen readers. Save in-image text for short labels and callouts.
- Stay on brand across every module. Same palette, same fonts, same logo placement. Picmato's brand kit extraction pulls colors and typography from your store URL, so all twelve images look like they came from one team.
- Add information the gallery doesn't. Reusing your white-background hero shot in A+ wastes the space. Show scale, context, ingredients, or process instead.
What mistakes get A+ content images rejected?
Most A+ problems are self-inflicted, and nearly all of them are avoidable at the design stage. Before you submit, check your images against this list:
- Wrong aspect ratio: the editor forces a crop and your composition loses its edges, or its point.
- Files over 2 MB: the upload fails. Compress smartly rather than shrinking dimensions until the image goes soft.
- Upscaled or blurry sources: enlarging a small photo produces pixelated modules that read as low effort next to competitors.
- Misleading visuals: Amazon's accuracy standard applies everywhere. Images must truthfully represent the product you actually ship. Fabricated features or fake demonstrations risk rejection, and repeated violations can escalate further.
- Unreadable fine print: cramming paragraphs into a 135 x 135 quadrant image guarantees nobody reads them.
- Claims you can't substantiate: keep superlatives and promises out of the imagery unless you can back them up.
How do you create A+ content images with AI?
AI is fair game for A+ content, with one non-negotiable: accuracy. There is no verified Amazon rule banning AI-generated imagery. The standard that governs everything is that images must truthfully represent the physical product being shipped. Amazon has leaned into the technology itself: its ad console includes an AI image generator that builds lifestyle backgrounds around product photos, and Amazon cites roughly 40% higher click-through for Sponsored Brands ads shown in lifestyle context. Context sells, and Amazon knows it.
The practical challenge with A+ is volume. A full layout can need a dozen images across five different dimensions, each sharp, on-brand, and saying something new. That is where Picmato earns its place: paste your Amazon listing URL or upload photos, and it generates lifestyle scenes and branded visuals in 50+ styles, exporting up to 4K so you can crop cleanly down to any module size. The free tier includes 50 credits, so you can build a first module set before paying anything.
Whatever tool you use, keep the product itself photographically faithful. Let AI handle the backgrounds, the layouts, and the polish. Let the product stay the product.
Frequently asked questions
What size should Amazon A+ content images be?
It depends on the module. The Standard Image Header takes 970 x 600 pixels, the Image & Light/Dark Text Overlay 970 x 300, and most single-image modules 300 x 300. Four-image modules use 220 x 220, quadrant modules 135 x 135, and the company logo 600 x 180. Every file must be JPEG, PNG, BMP, or static GIF, under 2 MB, at 72 dpi or higher, in RGB.
Do you need Brand Registry to use A+ content?
Yes. A+ content is available to sellers enrolled in Amazon Brand Registry as brand owners, and to vendors who sell wholesale to Amazon. Resellers listing another company's products cannot add A+ content to those pages. Brand Registry enrollment has its own trademark requirements, so check Seller Central for the current process and start early if rich product pages matter to your strategy.
Can A+ content images be AI-generated?
Yes, there is no verified Amazon rule banning AI-generated images in A+ content or listings. The governing standard is accuracy: every image must truthfully represent the physical product you ship. Amazon itself offers an AI image generator in its advertising console for lifestyle backgrounds. Use AI freely for scenes, backdrops, and layouts, but never let it fabricate product features or fake demonstrations.
What file formats does Amazon A+ content accept?
Amazon accepts JPEG, PNG, BMP, and static GIF files for A+ content images, with a maximum of 2 MB per image, a minimum of 72 dpi, and RGB color. Animated GIFs are not supported. High-quality JPEG usually gives the best balance of sharpness and file size under the 2 MB cap, while PNG suits graphics with flat colors and text.
Why do my A+ content images look blurry?
Blur usually comes from upscaling a small photo to fit a module, or from over-compressing to squeeze under the 2 MB limit. Design at the module's exact aspect ratio using a much larger source, then downscale on export. Sharp, high-resolution sources, like the up-to-4K exports from AI tools such as Picmato, survive resizing far better than cropped phone photos.